For fitness studio owners, clinical practitioners and women's wellness entrepreneurs ready to stop competing on price and start attracting premium clients
You've built a thriving practice based on transforming clients' lives. But in a crowded wellness market, expertise alone isn't enough – your brand story is what turns your knowledge into a waitlist-worthy business.
Hi, I'm Monica.
I'm a brand story and public relations strategist and coach, and I help wellness practitioners who are tired of competing on price transform their expertise into magnetic brand stories that attract premium clients, optimize marketing efforts and drive overall business growth.Â
I've spent 20+ years in marketing and PR working in the professional sports, travel and tourism sectors -- and working for global brands like Nike and Disney. I'm also a certified health coach.
By combining my corporate marketing experience with deep wellness industry knowledge, I help you craft an authentic brand story and messaging framework that resonates with high-value clients and, in turn, paves the way for more effective ad spends, media outreach and collaborations.Â
When I'm not helping wellness entrepreneurs build their dream businesses from my home base in Miami, you'll find me geeking out over the latest wellness trends or working on my next writing project (rom-com, anyone?).
The Challenge... is this you?
You've built something special. Your clients rave about their transformations, your classes are consistently great (though not quite full), and you know your expertise sets you apart.
But lately, you've hit a plateau that's hard to ignore. Despite your years of training, continuing ed and proven results, you're still competing with budget gyms and trending fitness fads.
Your schedule is steady but not as full as you'd like it to be, and you know you should be charging more for your expertise. The most frustrating part? You see other wellness businesses charging premium prices and attracting ideal clients, while you're still relying on word-of-mouth and hoping people will somehow discover what makes your approach different.
In addition to all that, marketing may feel uncomfortable -- or the last thing you want to focus on as you're busy running your business and managing a team.
But what if I told you that the difference between an underutilized wellness practice and a waitlist isn't better technique or treatment? Would you be surprised to find out that it often comes down to a brand story that makes ideal clients say "this is exactly what I've been looking for!"
Let's turn your expertise into a premium, sought-after brand
You've invested thousands in certifications and training, mastering your craft and creating real transformation for your clients.
But here's the truth: your business success hinges on something else entirely—your ability to communicate your value through a compelling brand story.
Your expertise deserves better than generic wellness industry messaging. Let's build a brand story that's as unique and powerful as the transformation you provide for your clients.
I love working with women's wellness businesses on crafting a brand story that attracts high-value clients who are eager to work with you, fills your schedule with ideal and loyal clients, and creates a steady stream of qualified leads – all while staying true to your authentic voice.
To get started, just book a complimentary Discovery Call with me.Â
Ready to work together?
You can book your initial Messaging Metcon session here.Â
Book your Messaging Metcon strategy session